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Here are Five reasons why Your Website Should Go Mobile in 2013
1) Desktop websites don’t just fit onto a cell phone’s screen.
A desktop/laptop website and a mobile website differ fundamentally. The limited screen space on a mobile phone means not only do you have less real estate to build your site. But content is harder to see, which means everything must be bigger than on a traditional screen. Even if you tilt your phone horizontally, the resolution remains small making it difficult to visualize content and read important information as easily as you would on a desktop/laptop screen.
Studies also indicate you are probably losing business opportunities without a mobile solution.
According to a study by Compuware Corporation in Australia, mobile users seek convenient, on-the-go mobile sites at high speeds. But most users aren’t receiving what they need. The survey showed most users experience slow or inconsistent mobile performance.
62% of mobile web users expect websites to load as quickly or faster on their mobile devices compared to their home computer. But over a third reported that websites load more slowly on their phone. Over 82% of users said they would access websites more often from their phone if the experience were as fast and reliable, with 64% saying they wouldn’t recommend the site if they had troubles accessing it.
Here are several takeaways, most of which are self-evident: For online companies, consider allocating marketing dollars to improve your customer’s mobile experiences, whether it’s via mobile site versions or through apps. In the very near future, customers will arrive at websites through mobile devices. Phones are just the beginning – smartphones, tablets, e-readers and wireless home appliances are becoming more and more commonplace. The question now is not will the mobile web become the mainstream online media portal and when? … rather how many of my competitors have already beaten me to the punch.
2. People are using the mobile web more and more – maybe MORE than their traditional desktop.
Statscounter Global Stats report currently shows that since January 2009 Mobile Internet activity has seen an increase by about 7%.
A new survey by the Pew Research Center shows that 25% of consumers actually prefer web browsing on their phone. The survey showed that 68% of smartphone owners use their devices to go online every day.
One of the leading technology companies in the world presents a great case study further showing us how the mobile web is already taking over. Japan currently has the highest rate of mobile media consumption, with a whopping 75% of mobile users using connected media.
On March 11 2011 a devastating earthquake hit Japan. What followed was a huge spike in traffic coming from both computer and mobile users. Over the days that followed, mobile Internet traffic continued to increase in volume relative to Internet traffic coming from computers. Many of Japan’s population were stranded, unable to access their computers or rely on landlines to communicate with one another.
The freedom and mobility that phones provide unquestionably adds to our dependency on them and indirectly our use of them more and more over the desktop computer, especially as their technologies become more and more advanced.
3. Mobile advertising spending will surpass $6.5 billion by 2012/2013
If you aren’t already sure now is the time to go mobile. Perhaps one of the most convincing facts is money expenditure. Ad spend is a great indicator for the current status of an industry. If someone is willing to spend considerable amounts of money on mobile advertising, you can assume there is a pretty good reason for it. It is estimated that mobile advertising spending will surpass $6.5 billion by 2012/2013.
4. Currently half Of U.S. Mobile Consumers Use Cell Phones For Realtime Info Retrieval
Approximately 51% of U.S. adult cell phone owners have used their phones to get just-in-time information as quickly as possible (i.e. right now, walking down the street). About 42% of Americans use their phones to “stave off boredom.” For 18-29 year-olds, that percentage is 70%. Evidence shows that more and more people are using their phone not just for browsing the web but as an important part of their every day lives. Smart phones truly are becoming the pocket PC.
5.
Mobile web will take over the desktop in users within 5 years.
Mobile web will overtake the desktop. But also usage and adoption is growing at a much faster rate than the desktop did. In the future, the vast majority of visitors to your company website will likely be on a mobile device.
According to a study by investment firm Morgan Stanley, mobile web is experiencing faster growth than its desktop predecessor did. This study forecasts more consumers will access the Internet by mobile devices than PCs within five years. Morgan Stanley’s report suggests that the mobile web is now just in it’s infancy. What’s more – the growth of 3G, videos and social networking are driving factors in the growth of mobile with more and more people having a tendency to interject their social networking interactions into active, “mobile” lives.
Interestingly enough, companies that appear to be at the most risk from the evolution of the mobile web include Microsoft, Nintendo and Sony. Microsoft’s much anticipated Windows 8 is already aiming at mobile platforms with the specific focus of having a version of the new OS for every type of device, not just desktops.
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