User-generated content is a significant benefit for businesses.
Content posted about a business or product is often considered more engaging when coming from a fellow consumer.
Social media is crucial to user-generated content. Sites such as Facebook, Instagram, Snapchat, YouTube and Twitter display most of the influential user-generated content. Consumers post pictures, videos, and reviews about products and businesses on these social media sites which can create a new kind of buzz that is not easily obtained.
According to Beverly Hills Marketing Company here are the top reasons user-generated content is actually helping your business:
Creates Buzz:
Consumers posting about a specific product can get their followers talking about it. For example, if a friend posts about how much they like a certain brand, it might cause someone who’s following them to try the brand themselves.
Engaging:
Often what users promote online are applicable to both themselves and their users, therefore, promoting the product to its target audience.
Credible:
People tend to feel a sense of authenticity when their friends promote or use a certain product. Also, people are more likely to trust their social media friends because they feel a sense of trust with them. Statistics show that 92 percent of users trust their social media connections more than general advertising.
Reaping the Benefits
Obviously, user-generated content can create a significant impact on consumers, however, it won’t just instantly. In order for a business to gain user-generated content, they must engage and connect with their target audience. Often users want to be featured by a brand; hence they promote the product through social media channels. Building a solid relationship with a target market is crucial for businesses to attract users who want to promote them.