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ABC Rebrands It’s Name and Logo Design to Freeform

With so many competing companies all vying for the same customer’s business, how does one company begin to differentiate themselves from the rest of the pack?  Why should a customer buy your product instead of the dozens that are practically identical? The answer is branding and logo design; what your name means to the customer when they hear it. For instance, Coke is more than just a soft drink, it’s a tradition.

Logo Design Checklist: 6 Tips For a Great Logo

To create a great logo design, a graphic designer should ask themselves these 6 questions to evaluate if their logo is strong and recognizable to the audience.  Following this simple checklist will insure a strong successful logo for any type of business. This 6-step Logo test uses 6 simple questions you should ask yourself when evaluating your logo design. 1.    Is it distinctive? 2.    Is it adaptable? 3.    Is it memorable? 4.  

5 Truths Revealed About SEO Services

In today’s world we have instant access to all social-media platforms, pay-per-click options to increase traffic on sites and search engines to see what’s trending, which ends up making us forget the use of SEO services. It should not be ignored because SEO provides real benefits to business owners, even if it takes time to be noticed at first. For the many who still find a way to give numerous reasons not

Sony Reinforces Brand Identity With Stunning Flower Petal Ad

Normally, commercials are something you want to skip over and avoid altogether. But Sony’s newest ad will likely have you hitting the rewind button over and over again. The brand’s stunning new commercial to highlight its 4K TVs unleashes a symphony of breathtakingly beautiful flower petals—about 8 million to be exact--over a small town. The exquisite detail is meant to show off the 8-million pixels in Sony’s next generation. In the process,

Facebook Outage Equals Opportunity for Some Brands

As any brand will tell you, a critical factor in successful online marketing is the ability to capitalize on a potentially disastrous situation and use it to your advantage. That’s exactly what happened Monday morning when a widespread outage on Facebook caused the update status feature to malfunction, instigating what could have been a major headache for a number of brands that rely on the popular social media platform to help market

The Importance of SEO for businesses

In today’s Internet-driven world, we have a plethora of information at the tips of our fingers. One Google, Yahoo or Bing search can yield literally millions of results on any number of given topics, That’s why it’s so hard for many businesses to stand out from the rest—because their website might be buried on page 10 of Google when most people will stop by the time they reach page 4. Because of

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