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15 Well-Known Logos with Unknown Meanings

Logos are more than just an image. Check out what these 15 famous logos have hidden underneath. 1. Apple The famous Apple logo is more than just a bitten fruit. It’s actually the apple bitten into by Eve in the Garden of Eden.   2. Audi The Audi logo may seem like four simple circles, but represents much more. In 1932, the Auto-Union Consortium was formed by four car companies: Audi, Wanderer,

Chipotle Wants Customers To Fall In Love Again With New Ad

Mexican fast food restaurant chain, Chipotle, has gone through some rough times as of late. Chipotle still has its loyal fans, but many have sworn off Chipotle’s burritos and bowls due to recent health and safety violations.  Earlier this year, the chain weathered an E. coli outbreak that took place in over 10 states and affected 60 people.  Not to mention, Chipotle’s chief marketing and executive development officer Mark Crumpacker, was charged

Twitter Adds New Search Features for Companies

Twitter has now provided companies a better way to understand their audience and how to spur growth within their business. With Audience API, owners are able to see which kinds of people are the most interested in their product, which can be quite useful to any marketing company. Brands are able to view their audience based on whether they have engaged with their tweets, followed them, or if they have visited the brand's website.

5 Companies That Did Rebranding Right

With trends and the interests of society continuously changing, there may come a time where a brand may need to rebrand itself in order to stay in business. Even a prestigious Beverly Hills marketing company may need to alter its image in an evolving community in order to fulfill the needs and wants of consumers. This may be the only way of saving a company from going downhill. Many fears can arise when it

Entrepreneur Spotlight: Milton S. Hershey

Recently the Beverly Hills Marketing Company discovered that Mondelez sent Hershey a letter proposing a tie-up which would create a huge snack food giant. Although the news of a Mondelez-Hershey merger just recently came to light, Hershey has already confirmed that the company rejected the interest from Mondelez. Currently both Mondelez and Hershey are in the top five for the industry based on revenue. A significant reason Hershey rejected the proposition was due

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